Friday, July 2, 2010

Posh as Range Rover's Creative Design Executive???


What?  I didn't see it coming... I wasn't prepared for this!  Well, it is already too late for me to protest because last night, Victoria Beckham was formally announced as the appointed Creative Director Executive for Range Rover.  Why her?  Gerry McGovern, Design Director, defends that Victoria understands luxury products (obviously) and has been using Range Rover for years now and further saying that they want to expand the 'Brand Beckham' (freaking millionaires).  Is that it?  FYI, Victoria co-designed the interior of the new Ranger Rover 'Evoque'.

Posh arrived at the launching of the luxurious FWD at Kensington wearing a nude dress with asymmetrical draped neckline from her Autumn/Winter 2010 Collection and a complementing Brian Atwood pumps.

Let's see where this collaboration will end... sweetly, I hope.

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XOXO
JOANNE

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