New Book: The Art of War by Sun Tzu
This is an eBook from Good Reads. Although this book was produced out of warfare and is currently used in the military, it can also be applied in business. My favorite excerpt is...
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
In every business, it is important to have a SWOT analysis of both the company and its competitor. It will be a guide in creating a strong marketing strategy.